Few days ago I have posted a tutorial on how to improve a wordpress
blog SEO performance. If you have missed it, then you can find it here .
Just after the tutorial went online, I took a week vacation until today. That means it’s left as it is for a week without any additional work on it. So I’d like to do some promotion immediately in order to make up the work that I should’ve done during that week. I shared it on Twitter, Facebook and Google+ without any hesitation as I think social sharing is still and will be a good way for promoting my content. Actually this is the very first thing I’ve always been doing if I want to promote any post of my blog and it works fine.
After a while I did a research to see what pages will pop up for the keyword “wordpress SEO”, which is just what the tutorial is focusing on. To my surprise, my sharing on Google Plus comes to second spot on page 1.
You may see a different SERP dependent on your IP, but this result is really amazing and unexpected! #2 on page 1 in just one hour!
So my first reaction is to take a note in my head: Google+ post is indexed by Google in no time, and loved by Google so get a high ranking!
I clicked the link to that very sharing. There is no link in the content. I feel regret not putting a link in it. But in the preview section at the bottom, there is the clickable title of that tutorial.
You know what’s more exciting? It’s even a dofollow link!
I looked into it more, and found that if you put link in the content, it’s nofollowed. Most of us would have expected this. And also Facebook, Twitter and many other social networks automatically add “rel=nofollow” attributes to every link you post.
HERE COMES THE SUMMARY:
There are two ways to post links on Google+: the link in content or the primary link.
You can easily understand what’s “the link in content” as the name says itself.
But what’s the primary link? Well, when you want to post something from Google+ frontend, you’ll find there are 4 types of content you can attach: photos, link, video and event. If you click the ‘link’ tab, then you can enter the link you want to attach. The link you enter here is what I called “the primary link”. It will generate a preview after you enter the link.
But this is not the only way to post a primary link! Another way is directly click the share button from the page you want to share and a share box will come out. What’s in the preview snippet is also the primary link.
Regardless of SEO, you’ll want to create interesting posts that get the most engagement. So sometimes a nice big image is much better than the preview thumbnail Google+ provides when you use primary links. This way you can include the link in the content though it’s nofollow.
However, if you want to take advantage of Google+ for SEO purpose, I encourage you to create/share an additional post using a primary link, so you can get the added benefit from the link juice.
Give it a try and let me know what kind of results you get. I am happy to know what you think in the comments.